Principal Software Engineer (Ad Platforms)

Responsibilities

We are seeking a highly skilled Principal Software Engineer with expertise in Ad Platforms to design, build, and optimize advertising technology solutions that power scalable, data-driven digital media products. The ideal candidate has strong full-stack development experience, knowledge of advertising ecosystems (programmatic, DSPs, SSPs, ad servers, etc.), and a passion for building performance systems that drive measurable business outcomes.

Key Responsibilities

Development & Engineering

Design, develop, and maintain full-stack applications for ad delivery, targeting, reporting, and optimization.

Build scalable APIs and services to integrate with ad servers, DSPs, SSPs, and data providers.

Develop and maintain web-based dashboards, campaign management tools, and analytics platforms.

Analyze, troubleshoot, and optimize ad solutions for efficiency and performance.

AdTech-Specific

Implement and optimize ad serving logic, bidding algorithms, and header bidding solutions.

Work with client- and server-side integrations (e.g., Prebid, Google Ad Manager, OpenRTB).

Build audience segmentation, targeting, and personalization systems leveraging first-party and third-party data.

Implement tracking, measurement, and attribution frameworks across platforms.

Collaboration

Partner with product managers, data scientists, and ad operations teams to define requirements and deliver solutions.

Work closely with DevOps teams to ensure secure, reliable, and scalable deployments.

Collaborate with analytics teams to surface actionable insights via reporting dashboards.

Qualifications

BSc in Computer Science or related field

5+ years of experience as a Full-Stack Developer

Strong knowledge of JavaScript, modern front-end technologies, and frameworks (React, Vue, or Svelte)

Proficiency in Clean Code principles, Design Patterns, Unit Testing, and version control (GIT)

Experience with performance optimization, cross-browser compatibility, debugging, and problem-solving

Familiarity with CMS platforms (Strapi, Drupal, WordPress)

Knowledge of HTML5, CSS3/Sass, JavaScript, AJAX, jQuery, XML, JSON

Understanding of Agile methodologies and API architectures (REST, RPC)

Exposure to AdTech tools, web analytics integration, ad serving, pixel implementation, retargeting, mobile, and video

Strong collaboration skills, with experience in code reviews and architectural discussions

Excellent communication, analytical, and multitasking abilities

Proactive, dynamic, and results-driven team player

Committed to staying updated with emerging technologies