Content Creator

Content Creator (Lead Generation & Performance Content)Koocester Group, Singapore

Role ObjectivePlan, create, and execute high-performing content that drives views, engagement, and qualified leads daily.

You are not just planning content.You are producing content that performs and converts.

What This Role Really Is

You are not a strategist sitting behind a screen.

You are:

In shoots

In edits

In performance reviews

You turn:ideas → content → leads → revenue

If content is noise, you make itperform.

Key Responsibilities

1. Content Execution (CORE FOCUS)

Plan and executedaily content output(short-form + long-form)

Be involved in:Filming Direction and On-ground execution

Work closely with, Sales and Editors

You are accountable for:

Content going live and performing, not just ideas

2. Content That Converts (NOT JUST VIEWS)

Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent

Ensure every content answers:

“What action should the viewer take?”

3. Performance Optimisation (DAILY LOOP)

Review performance of content to Views Retention Leads generated

Continuously improve to Hooks & Video structure Pacing

This is a daily feedback loop, not monthly reporting

4. Content → Leads Execution

Implement to Lead forms, CTAs, Funnel links

Work with team to Improve conversion rates and Reduce friction

5. Copy & Creative Direction

Write Hooks, Captions, CTAs

Guide editors on, Flows, Cuts, Emphasis

6. Collaboration (Execution-Focused)

Work with Sales / partnerships → align on lead goals, Content Marketer (you) team → ensure smooth shoots,

Editors → ensure fast turnaround

KPIs (NON-NEGOTIABLE)

Number of content pieces published weekly

Views per content

Retention rate

Leads generated per content

% of content that converts into leads

Requirements

Experience & Skills

Experience in: Content creation / marketing / media

Proven ability to: Execute content consistently and Improve performance over time

Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour

Mindset (CRITICAL)

Execution-first (not idea-only)

Fast-moving

Obsessed with performance

Takes ownership of output

You Are:

Comfortable being on shoots

Hands-on with content

Willing to test, fail, and iterate quickly

NOT THIS ROLE

This is NOT for someone who:

Only wants to plan

Only wants to manage

Only wants to analyse

Performance Expectations

Consistent, high-volume content output

Content that improves over time

Clear contribution to leads and revenue

Fast iteration and improvement cycles

Why Join Koocester

High ownership, your work directly impacts revenue

Fast-paced environment, no slow corporate cycles

Work with real founders and businesses

Build content that actually converts, not just looks good

You are not here to plot content.You are here to make content perform.

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