Technical marketer

Develop, maintain and improve company websites and landing pages.

Work with CMS platforms such as

WordPress

and other website technologies used by the company.

Build high-converting landing pages for campaigns, promotions and lead generation.

Improve website speed, mobile responsiveness, usability and conversion rates.

Troubleshoot technical website issues and coordinate with external developers when required.

Implement forms, APIs, tracking scripts and third-party integrations.

Understand basic hosting, domains, DNS and website deployment.

Implement technical and on-page SEO improvements.

Performance Marketing - SEM & Paid Media

Manage and optimise paid advertising campaigns across:

Google Ads

Search

Display

Performance Max

Remarketing

Meta

Ads

Facebook

Instagram

Retargeting and audience campaigns

Responsibilities include:

Keyword research and campaign structure.

Audience targeting and segmentation.

Ad creation and testing.

Conversion tracking.

Budget and bid optimisation.

A/B testing.

ROAS, CPA, CPL and conversion-rate analysis.

Identifying opportunities to improve marketing efficiency and reduce customer acquisition costs.

Analytics & Tracking

Implement and maintain

Google Analytics 4 (GA4) .

Manage tracking through

Google Tag Manager (GTM) .

Configure Google Ads and Meta conversion tracking.

Work with

Meta

Pixel / Conversions API .

Create dashboards and reports showing campaign and website performance.

Diagnose tracking discrepancies and attribution problems.

Use data to recommend improvements to campaigns, landing pages and the customer journey.

AI Agents & Marketing Automation

A major part of this role will be identifying ways to use

AI and automation to make the marketing operation faster and more effective .

The Technical Marketer should be able to:

Build and configure

AI agents

for marketing and business workflows.

Create automated lead-generation and lead-nurturing processes.

Connect AI tools with websites, CRM systems and other business applications.

Develop AI-assisted customer enquiry and response workflows.

Automate repetitive marketing and administrative processes.

Build workflows using tools such as

n8n, Make, Zapier or similar platforms .

Work with APIs, webhooks and structured data.

Experiment with platforms and models such as

ChatGPT/OpenAI, Claude, Gemini and other emerging AI technologies .

Identify new AI tools that can improve productivity, customer engagement, marketing performance and revenue.

Required Skills

The successful candidate should have practical experience in most of the following:

Technical

HTML, PHP and CSS

WordPress or similar CMS

Website hosting and basic server/domain management

APIs and integrations

SEO

Performance Marketing

Google Ads

Meta Ads Manager

Google Analytics 4

Conversion tracking

A/B testing

AI & Automation

ChatGPT / OpenAI or similar AI platforms

AI agents

Workflow automation

n8n, Make, Zapier or equivalent

API integrations

Preferred Skills

Additional advantage will be given to candidates with experience in:

Python

Git / GitHub

CRM integrations

Email and WhatsApp automation

Google Search Console

Looker Studio

SQL or database fundamentals

Server-side tracking

Meta Conversions API

Google Ads API / Meta API

Building internal AI tools or applications

E-commerce, hospitality, tourism or experience-based businesses

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