Digital Marketing Manager - Marketing & Communications
north-east region
Digital Marketing Manager - Marketing & Communications
Location:
Singapore
Central
Work Type:
Permanent
The Digital Marketing Manager is a key strategist and marketer who works closely within the Marketing Services team, to provide digital marketing expertise for the company
He/She reports into the Sales and Revenue function as the Digital Marketing function, drives top line direct revenue through the company’s proprietary website.
Responsibilities:
Social Media Work closely with Sales, Revenue, Marketing and PR, managing appointed social media agencies to raise global brand awareness, and increase customer engagement on our social media channels.
Drive/craft relevant social media initiatives in tandem with the property stakeholders, and provide social media guidance/support to the regional property teams.
Experienced with Facebook ads manager and campaign optimizing strategies.
Digital Marketing Work closely with Head of Digital Marketing to evolve digital marketing strategy, and provide analytical and executional support of Owned, Earned and Paid media.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Evaluate emerging technologies for hotels
Job Requirements:
Bachelor in Business, Marketing or equivalent
Minimum 5 years of experience in content planning; ideally with proven working experience in digital marketing for Hotels
Understand revenue management principles for hotels
Familiar with major social media platforms like Facebook, Instagram, Twitter, Wechat, Weibo and LinkedIn.
Familiarity with social listening tools like Digimind or ReviewPro is a plus
Good understanding of database marketing & social media is a bonus.
Content Management System (CMS) knowledge is a plus
Experience with paid social advertising campaigns
Experience with lifestyle journalism/web publishing is advantageous
Able to understand and analyse social media metrics to determine success of campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools such as Google Analytics
Working knowledge of HTML, CSS, and JavaScript development and constraints
Interested candidates who wish to apply for the advertised position, please click on “Apply Now”.
We regret that only shortlisted candidates will be notified.
Job Code: STV
Email Address: [email protected]
EA License No.: 08C2893, REG No: R1109889
Reference Number:
516259
Contact Details:
[email protected]
Profession:
Marketing & Communications > Digital Marketing
Company:
Capita Singapore
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