Marketing Executive / Senior Marketing Executive
Singapore
$ 45600-50400
Job Description
Responsibilities:
1. Create and Design Marketing Collaterals (with Canva or Adobe Software):
Develop visually appealing marketing collaterals such as brochures, flyers, banners, presentations, and social media graphics using design software like Canva or Adobe Creative Suite.
Ensure consistency with brand guidelines and effectively communicate key messages to the target audience.
Collaborate with stakeholders to gather requirements and incorporate feedback into the design process.
2. Update and Maintain the Website:
Regularly update and maintain the company website with fresh and relevant content.
Optimize website content for search engines (SEO) to improve visibility and organic traffic.
3. Develop eDM (with ZOHO Campaigns):
Create and execute email marketing campaigns using ZOHO Campaigns or similar platforms.
Develop engaging content, including subject lines, copywriting, and visuals, tailored to the target audience.
Segment the email list and personalize campaigns based on customer preferences and behaviors.
4. ZOHO CRM Management:
Maintain and manage customer data within the ZOHO CRM system.
Import leads, update contact information, and track customer interactions.
Collaborate with the sales team to ensure smooth communication and lead management processes.
5. Create Reports and Budgeting:
Generate reports to track marketing metrics, campaign performance, and ROI.
Analyze data to identify trends, insights, and areas for improvement.
Develop and manage marketing budgets to ensure effective resource allocation.
6. Plan and Organize Events and Roadshows:
Conceptualize, plan, and execute events and roadshows, including defining objectives, designing programs, sourcing facilities, selecting speakers, and proposing budgets.
Coordinate logistics and oversee on-site operations.
Prepare post-event reports to evaluate success and identify areas for improvement.
7. Customer Service:
Handle customer inquiries, feedback, and complaints promptly and professionally.
Provide exceptional customer service to enhance satisfaction and loyalty.
Conduct customer interviews after events to gather feedback and gain insights for future improvements.
Requirements:
Diploma/Degree in Communication / Marketing / Business or equivalent
Around 2-5 years of progressive experience in marketing is often preferred.
Proficiency in creating visually appealing marketing collaterals using design software like Canva or Adobe Creative Suite.
Knowledge of website management and basic SEO principles.
Experience with email marketing campaigns and platforms like ZOHO Campaigns or similar tools.
Familiarity with CRM systems, such as ZOHO CRM, for customer data management.
Strong organizational skills to plan and execute marketing campaigns, events, and roadshows effectively.
Strong interpersonal skills to collaborate with cross-functional teams, external vendors, and customers.
Ability to manage multiple tasks and priorities, meet deadlines, and adapt to changing circumstances.
Excellent written and verbal communication skills to create engaging content, communicate with stakeholders, and handle customer interactions.
Analytical mindset and critical thinking.
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