Senior Enterprise Architect

Define and own the target-state architecture, technology strategy and architecture roadmap for the bank's Marketing Technology (MarTech) ecosystem across all markets and business segments.

Act as the principal architecture authority for marketing automation platforms, customer engagement solutions, customer data platforms (CDP), personalization engines, digital channels and campaign delivery solutions.

Drive the future-state vision for customer engagement, omni-channel marketing, real-time personalization and AI-driven marketing capabilities.

Develop architecture blueprints, reference architectures and technology standards aligned with enterprise architecture principles, security standards, data governance policies and regulatory requirements.

Lead the evaluation, selection and adoption of strategic MarTech platforms and technologies that support the bank's digital transformation objectives.

Partner closely with business stakeholders, Digital Banking, Data & Analytics, Customer Experience, Infrastructure, Security and Risk teams to define scalable enterprise solutions

Architect end-to-end customer engagement ecosystems across customer data platforms, campaign management, journey orchestration, consent management, customer analytics and channel delivery platforms

Establish integration patterns between MarTech platforms and enterprise systems including Core Banking, CRM, Data Lake, Enterprise Data Platforms, Digital Channels, APIs and GenAI solutions

Drive architecture governance and design reviews to ensure solutions remain aligned with long-term strategic objectives, scalability requirements and operational excellence standards.

Provide technical leadership and mentorship to solution architects, technical leads and delivery teams across multiple programs.

Lead proof-of-concepts, technology evaluation and assessments and innovation initiatives to evaluate emerging technologies within the MarTech landscape.

Collaborate with vendors and strategic partners to influence product roadmaps and maximize value from platform investments.

Ensure architectural decisions support resilience, performance, security, compliance and future business growth.

Act as a trusted advisor to senior leadership and provide executive-level recommendations on technology investments, risks, opportunities and transformation initiatives

Skills:

Salesforce Marketing Cloud (SFMC)

Adobe Campaign Classic / Standard

Adobe Journey Optimizer

Braze

Unica

Oracle Responsys

Adobe Experience Platform (AEP)

Customer Data Platforms (CDP)

Google Analytics 360

Real-time Customer Profiles

AI-driven personalization and recommendation engines

TOGAF and Enterprise Architecture methodologies

API and Event-Driven Architectures

Data Lake and Data Mesh architectures

Microservices and Integration Platforms

Security, Data Governance and Privacy-by-Design principles

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