digital marketer

Working Place: Tampines

Company Overview

Materia is a growing home and lifestyle business focused on carefully selected materials, products, and practical solutions for modern living. We seek passionate, organized individuals to support product research, sourcing, customer service, and showroom or project operations.

Job Summary

Materia seeks a creative, results-driven Digital Marketer to enhance our online presence by planning and creating digital content, managing social media, supporting campaigns, and increasing brand awareness and customer engagement.

Responsibilities

Plan and manage content calendars for Facebook, Instagram, TikTok, and other digital platforms to drive engagement and brand visibility

Create engaging posts, captions, short videos, reels, and promotional materials that resonate with target audiences

Support digital marketing campaigns and online promotions by executing content strategies and monitoring progress

Manage and update website and social media content to ensure accuracy and brand consistency

Research and analyze relevant trends, topics, products, and customer interests to inform content creation and marketing strategies

Assist with photography, video creation, and basic graphic design to produce compelling visual content

Monitor campaign performance, engagement metrics, and customer enquiries to evaluate effectiveness and identify improvement areas

Prepare marketing reports summarizing campaign results and recommend actionable improvements

Support lead generation efforts and maintain effective customer communication through digital channels

Collaborate with internal teams to promote products, events, and activities, ensuring alignment with brand messaging

Maintain a consistent brand image and tone across all digital platforms to strengthen brand identity

Preferred competencies and qualifications

Experience in digital marketing, social media management, or content creation

Familiarity with Facebook, Instagram, TikTok, and other social media platforms

Basic proficiency in Canva, CapCut, Photoshop, or similar graphic and video editing tools

Strong writing, communication, and creative skills demonstrated through content development

Ability to create content independently and meet deadlines reliably

Comfortable appearing in or assisting with video content creation

Interest in interiors, home products, materials, lifestyle, or retail sectors

Fresh graduates with a suitable portfolio are welcome to apply

AI video editing skills are a significant advantage

Creative, proactive mindset with willingness to try new ideas

Good understanding of visual presentation and storytelling techniques

Organized, detail-oriented, and able to work independently or collaboratively in a small team

Eagerness to learn and grow alongside the business