MarTech Lead

We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment

You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery

Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform

Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates

What you'll be responsible for

Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack

Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes

Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology

Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation

Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations

Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones

Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream

Requirements

6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack

Hands-on experience with headless CMS platforms

Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms

Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution

Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements

Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases

Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage

Understanding of consent, data governance and compliance requirements in digital marketing

Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely