Performance Director

PHD Media is part of the Omnicom Media, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.

In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.

Working for PHD Singapore:

At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people &talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge.

Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications. We are part of OM which has been awarded as 'Best Company to Work for in Asia' three years in a row and for being the 'Most Caring Company in Asia' in 2023.

The role includes:

Establish and maintain successful relationships with key stakeholders and business leads on key clients in Singapore and across the region as required

Develop and grow key contacts and networks with search engines, technology and performance providers

Support team leads in the gathering, monitor and analysis of performance data and ongoing strategy

Prepare and present regular, relevant, business cases on new products and opportunities

Work with team leaders to construct robust forecasting and opportunity reports with detailed recommendations for clients

Project manage and hand over strategies to the search and performance teams for execution

Be an evangelist and demonstrate thought leadership within PHD and in the industry

Develop best practice on search / performance marketing and promote sharing across teams and to the group

Support PHD in securing and developing new business (local and regional)

Manage, guide and nurture team and their delivery

Responsibilities:

Core contributor to strategic initiatives

Be the senior contact for key clients

Work closely with clients, PHD Singapore planning and digital teams to determine business needs and identify areas of opportunity to increase account growth and revenue

Transmit to clients the benefits of search engine marketing and help them integrate SEM/SEO into their overall online marketing strategy

Inform and educate clients with new industry trends and developments

Regularly research, prepare and write point of view papers for distribution to clients.

Be our biddable media platform planning & activation expert (eg Google Ads, Taboola, Bing)

Manage the platforms team (managers and executives)

Improve the current workflow & optimization processes across accounts

Work as both a leader and hands-on expert across accounts to assist junior team members with delivering results for clients.

Improve, manage and maintain the budget tracking process

Establish best in class standards and quality of work across accounts

Champion new search tools, settings & technologies across accounts and help activate any existing ones that are not in place

Experience required:

Minimum 10 years of work experience in a performance media role.

Strong technical understanding of SEM, SEO, Display, Social and Content Marketing communication planning and offline marketing experience a plus

Experience in bid management and process automation through Kenshoo, DoubleClick and Marin

Strong communicator and storyteller, possesses excellent verbal, written and presentation skills

Broad client experience across a breadth of industries and categories Understand business issues at the core

Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines

Team leadership and mentoring experience

Possess general knowledge of direct marketing principles and strategies

Have polished presentation, communication and listening skills

Have strong organizational skills being able to manage multiple clients / projects at once

Be confident in analyzing and acting on marketing data

PersonalAttributes:

A 'Can Do' and collaborative attitude

Tenacious

Business savvy

Entrepreneurial

Persuasive

Leadership qualities

Great interpersonal and communication skills internally, with media owners and clients