Sales Development Representative

About the role: We are seeking a highly motivated and results-oriented Sales Development Representative (SDR) to join our sales team in Singapore. This is a critical role that will identify and engage high-quality prospects in APAC, contributing directly to our revenue growth.

This position will report to the Senior Vice President of Sales and Business Development.

What You'll Do

Prospecting: Research and identify potential clients within the APAC region, focusing on the Liminal's target segments.

Lead Generation: Generate Sales Qualified Leads (SQLs) through various outbound activities, including cold outreach, leveraging industry networks, and attending events.

Qualification: Conduct initial outreach and discovery calls to qualify leads based on their business objectives and requirements, ensuring alignment with Liminal's solutions.

CRM Management: Maintain accurate and detailed records of all prospecting activities, interactions, and lead statuses within our CRM (Freshsales), ensuring data hygiene.

Collaboration: Work closely with the Senior Vice President of Sales and Business Development to refine prospecting strategies and ensure a seamless handover of qualified opportunities.

Communication: Craft compelling and tailored communications (emails, messages) to engage prospects effectively.

Market Insights: Provide feedback on market trends and competitive landscape to help refine our positioning and Ideal Customer Profile (ICP).

What We're Looking For

Proven experience in a sales development, lead generation, or similar outbound sales role, preferably within the FinTech, blockchain, or SaaS industry.

Exceptional communication skills (written and verbal) in English.

Ability to articulate complex technical concepts clearly and concisely. A foundational understanding of blockchain, digital assets, or financial technology is a strong plus.

Demonstrated ability to identify prospect pain points and effectively communicate how a solution can address them.

Highly organized with strong time management skills, capable of managing multiple leads and tasks concurrently.

A self-starter with a proactive approach to generating new business opportunities.

Possess strong grit and persistence, with a 'do not give up' attitude when facing challenges in prospecting.

Demonstrate resilience and the ability to maintain motivation through extended sales cycles.

A good understanding of MEDDPICC sales methodology is a strong advantage.

Ability to work collaboratively in a fast-paced and evolving environment.

Fluency in another APAC language is a strong advantage but not a mandatory requirement.

About Liminal

Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.

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