Executive, Marketing (Marketing Technologies)
Singapore
$ 33600-39600
...Kindly include portfolio link in resume/CV...
Improving the efficiency and effectiveness of marketing through Marketing Technologies (MarTech)
Support efforts to build the overall MarTech strategy, integrating and configuring platforms processes, templates, and best practices for implementation.
Drive efforts to integrate, roll out and govern MarTech tools (e.g. marketing automation platform, digital asset management platform, email tool) within the MarTech stack
Strategize, establish, execute, and optimize marketing automation programs aligned with the brands' marketing strategies and objectives.
Monitor and oversee data generated from all CRM/ marketing-related activities, encompassing sign-ups, retention rates, online and offline sales data, email campaign performance statistics, and offline events and more.
Consolidate and report on the monthly success of CRM and marketing efforts.
Collaborate with other teams to enhance customer care, addressing customer feedback, concerns on online and social platforms promptly.
Plan and execute marketing and loyalty campaigns
Provide general assistance and support for physical events and other marketing-related tasks.
Requirements
Singaporeans only
Minimum University Degree in Marketing, Communication, Digital Media, Data Science, or in a related field
Tech-savvy, interested in data, willing to learn
Experience working with Microsoft Dynamics, Google platforms and other marketing technologies
Hands-on experience in implementing marketing technologies and campaigns, ideally in a B2B environment, will be preferred